YOUR HOOK.
YOUR MERCH.
YOUR REVENUE.
The platform connecting songwriters, performing artists, and merchandise revenue through trademark protection and licensing. Launching with country music, expanding across all genres.
HOW IT WORKS
HookMerch is the bridge between your creative work and commercial success
1. SUBMIT YOUR HOOK
Songwriters pitch their catchy hooks to HookMerch. If accepted after our screening process, we handle trademark registration and IP protection at our expense. We also offer consulting services for promising hooks that need refinement.
2. MERCHANDISE PARTNERSHIPS
We connect your protected hook with targeted merchandise partners — such as Ariat for country hooks and Elwood for non-country hooks — for production and distribution. If you don't have a publisher, our partner publishers may choose to pitch your hook to their signed artists—at their sole discretion.
3. REVENUE SHARING
Merchandise sells through potential retail partners, online stores, and concert tours. You earn royalties while we handle production and distribution.
FOR SONGWRITERS
- •IP Protection: We trademark your hooks at our expense
- •Artist Connections: Access to major country music performers
- •Passive Revenue: Earn royalties from merchandise sales
- •Zero Risk: No upfront costs or investment required
FOR ARTISTS
- •Premium Merchandise: Potential co-branding with quality western brands
- •Revenue Opportunity: 60% of merchandise profits
- •Tour Exclusives: Special edition items with signatures
- •Brand Partnership: Align with established western heritage brands
THE COST OF WAITING
Real-world consequences when artists don't protect their hooks
Morgan Wallen - "I'm the Problem"
Filed: August 2025 | Serial No. 99341337
Morgan Wallen's hit song and EP title "I'm the Problem" was trademarked for apparel categories by Sebrena K. Goddard in August 2025—before Wallen could protect it himself.
This trademark filing blocks Wallen from selling t-shirts, hoodies, hats, and other merchandise with his own song title without licensing from a third party or facing legal battles.
Estimated Lost Revenue:
$500,000 - $2,000,000 annually
Based on Wallen's massive fanbase and the song's popularity, "I'm the Problem" merchandise could easily generate six to seven figures in annual revenue.
This is exactly the problem HookMerch solves. We protect your hooks from day one, ensuring you—not a trademark squatter—control the merchandise revenue.
Active Marketplace Exploitation:
Third-party sellers are actively profiting from "I'm the Problem" merchandise on Amazon right now—selling shirts at $12.99-$15.99 with "50+ bought in past month" on one listing alone. This is revenue Morgan Wallen cannot capture due to the trademark filing.
The HookMerch Difference:
- ✓Trademark protection secured before song release
- ✓Targeted merchandise partnerships ready to launch with the song
- ✓Songwriters earn royalties on every sale
- ✓No trademark squatters, no legal battles, no lost revenue
READY TO TURN YOUR HOOK INTO REVENUE?
Join the platform that's revolutionizing how songwriters and artists monetize their creative work.
Get Started Today